Overview
A values-driven health fund engaged Accelerated Innovation to uplift its product strategy, fast-track strategic decision-making, and unlock practical growth opportunities—without overloading internal teams or relying on bloated consulting processes.
Despite a strong alignment with its niche audience, the fund faced persistent challenges with member acquisition, unclear eligibility messaging, and digital experiences that weren’t converting. Our brief was clear: deliver clarity, prioritised opportunities, and a practical strategy the team could act on immediately.
What We Delivered
Over an 8-week sprint, we delivered a complete product strategy playbook—deeply aligned to the fund’s purpose, grounded in real member needs, and designed for execution. Key deliverables included:
✅ Qualitative interviews conducted and synthesised (we handled everything—recruitment, discussion guides, insights)
✅ Detailed personas and journey maps that brought target market behaviours, barriers, and motivations to life
✅ Customer pains, gains, and jobs-to-be-done captured and translated into actionable product opportunities
✅ High-impact growth levers tailored to the fund’s capabilities and context
✅ Strategic product shifts to modernise delivery and reframe how the product is positioned
✅ Complete product strategy deck ready for Board and Leadership playback, including prioritised opportunities, segment insights, and messaging directions
How We Did It
We combined best-in-market methods, people, and platforms to deliver high-quality outputs without the usual time or cost burden:
🔹 Process: We used our proven strategy sprint model—structured enough to move fast, but flexible enough to adapt to client context.
🔹 People: Led by senior consultants with deep expertise in health insurance, product innovation, and member-centric design. No juniors. No handovers.
🔹 Platforms: Delivered in the client’s tools (PowerPoint, Miro, Google Drive) with zero proprietary systems or locked files—enabling easy internal use and rollout.
This approach meant we could move quickly, collaborate seamlessly with the fund’s internal team, and avoid the overhead that slows down traditional consulting engagements.
Why It Worked
The engagement delivered exactly what the fund needed:
- A clear product strategy built from the outside in
- Actionable outputs—not just frameworks
- Deep insight turned into practical next steps
- A shared language and prioritisation tool for leadership
- No reliance on internal bandwidth or coordination
Impact
By taking a lean, evidence-based approach, we saved the fund time, effort, and over $75,000 compared to traditional consulting. We equipped the leadership team to make faster, more confident decisions—and helped reposition product as a key lever for sustainable growth.