Client Sector: Health Insurance
Engagement Type: Adjacent Market Opportunity Scan
Delivery Timeframe: 2 weeks
Time & Cost Saved: 11 weeks and $95,000
The Challenge
A leading Australian insurer was actively exploring opportunities to grow beyond its core business. With executive attention on diversification, the team needed fast, high-quality insight into which market opportunities best aligned with their brand, member base, and internal capabilities.
Rather than invest months of internal effort or engage a traditional consulting firm with high overhead, they turned to Accelerated Innovation for a high-impact, rapid-turnaround engagement that could provide immediate strategic clarity.
Our Role
Accelerated Innovation led a two-week adjacent market scan, delivering deep insight and prioritised recommendations through a structured, evidence-based approach. The engagement was designed to be lean, collaborative, and immediately useful—helping the client avoid costly detours and internal delays.
What We Delivered
Over two weeks, we completed a full adjacent market opportunity scan, including:
- Market Sizing & Growth Forecasts: TAM/SAM/SOM models to assess total and attainable market potential
- PESTLE Analysis: Risks, tailwinds, and implications for market participation
- Competitor & Distribution Landscape: Mapping of key players and channel dynamics
- Target Market Fit: Alignment of consumer segments with the client’s brand and member base
- Prioritisation Framework: Opportunity scoring model based on value, effort, risk, and strategic fit
- Executive Playback: Synthesised summary, key insights, and recommendations for sequencing and next steps
All outputs were tailored to be immediately usable by senior executives and internal strategy teams.
The Outcome
- 💰 $95,000 Saved: Avoided traditional Tier 1 consulting fees
- ⏱️ 11 Weeks Saved: Delivered in 2 weeks versus standard 3-month timeline
- ✅ Clear Strategic Path: A prioritised view of where and how to play
- 🤝 Stakeholder Alignment: A shared narrative and framework for decision-making
- 🔁 Reusable IP: Tools and artefacts the client can apply to future market assessments
Client Feedback
“Strong market analysis capability that translates findings and trends into thoughtful recommendations that are backed by expertise across insurance industries. Thorough work, quality output, and quick turnaround. Great flexibility and transparency—this helped us actually get the work done. If we had to pay big 4 rates, it just wouldn’t happen.”
— Senior Commercial & Strategy Manager